Did I Miss Out or Not?

Last week, I contemplated picking up a handful of Apple shares, as primarily it pretty much the only company I actually pay attention to almost daily, and with MacWorld Expo kicking-off today the expectation is higher than normal for something special during the traditional Jobs keynote. Rumours have ranged from an Apple phone partnered with Cingular, to a pocket-PC Apple, to Jobs stepping down for a leave of absence. And we aren't just talking Mac fanboy rumours here, we are talking all sorts of "analysts" and established news outlets.

The Apple rumour mill is so bloody active though that if something rumoured to appear doesn't show up, people (and the markets) seem to feel disappointed, regardless of whether the product was ever mentioned by Apple or not (e.g. the "iPhone - never mentioned by Apple officially once, but expectation is almost reverential). Spooky to think how much an entire leg of our economy (i.e. markets) is based on rumour and perception.

In the end, I couldn't get an online trading account setup and funded fast enough to buy, so now it's just to mess with my head. If I had bought, AAPL would have been around $US84.55. Today after the keynote, we get to see how theoretically rich or poor I may have become - I'll add that in the comments, and if I am theoretically rich, I will buy you all a theoretical beer. Oh yeah, happy New Year all that... I resolved to get back into a little bit more blogging action. Nothing too crazy, just enough of an outlet to keep us all sane. This resolution is non-binding.